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Howdy...

We've pulled three extended "teaching moments" from the Copywriting Sweatshop here. 

Each one is a taste of the advanced-level lessons I imparted during the event, while I was ripping up and re-assembling the work of individual attendees.

But it's very critical stuff, and I wanted you to see it as soon as we had it ready.  For free.

Enjoy...

Taste Number One: "The Perfect Headline Test".  The astonishingly simple "meat grinder" test that pro copywriters put every headline through to make sure it's as powerful and kick-ass as possible.

Taste Number Two:  "Just Sell The Damn Thing".  The exact advice I gave the StomperNet writers that brought them out of their pre-launch fog (two days before the curtain came up), allowing them to clearly deliver the "punch line" relief to all the amazing tease they'd done to that point.

Taste Number Three: "The Main Job Of Any Marketer Looking Beyond The First Sale".  Staightforward, yet advanced, advice on how to become the "first choice" resource in your market.  This advice has saved many an eager entrepreneur from going bye-bye after the initial rush of bringing a decent product to market.  This is the core foundation of lasting business wealth.

Important post-viewing note:  Pretty amazing stuff, wasn't it.

I'll be releasing more out-takes in a few days, also for free.

Stay frosty,

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