Ripped from the Marketing Rebel "Disaster Files"...

"The 3 Worst, Most Horrible and
Heartbreaking Words You Can Hear
As A Marketer Are..."

Tuesday, 11:34am
Reno, NV

Listen to what this Copywriting Sweatshop attendee had to say a few months after attending. Rachel Rofe (If Rachel sounds funny, it's not your PC or our site. It's a bug in the latest version of Adobe Flash) You heard right. Applying what she learned at my Copywriting Sweatshop, Rachel has a letter converting at 40%! "He doesn't just tell you how to do it... he don't just show you how to do it... he involves you so you learn his strategies, techniques, and the psychology of world-class copy." Alex Mandossian Created Millions In Profit "John has created millions in profit for us.  We pitted his ads and letters against big-city ad agencies, PR firms, and writers with lots of awards... and John slaughtered them all.  He consistently hits 'home runs' for us -- a 20-to-1 return in profit is not unusual.  He has saved our butts on several occasions."  Robert Pierce, President, Tactical Response Solutions John Reese Says: "John Carlton is one of the best marketers in marketing HISTORY.  I have learned a ton from him... and you should soak up everything from him that you can.  It will only help you make more money from your Internet marketing efforts."  John Reese Massive Breakthrough Generates $70,000 "I had a massive breakthrough reading your stuff, John.  Over the last 14 days, what you taught me generated an extra $20,979 in sales!  Thanks again." Jeff Gardner, TX  (Update:  "After a full month, my take is now $70,000!  Note to self:  Follow John's advice!") 50% More Orders "My average order is 50% higher (and more) since I adopted your idea.  I love your outlook, and your advice cracks me  up while bringing in the results." Tom Venuto, NJ Gary Halbert, Copywriting Legend, Says: "John is the first guy I call when I have a marketing problem.  His insights and marketing prowess  are unparalleled among the working advertising experts I know... and I know them all.  The money available, when you learn what insiders like John has to share, is just insane.  In my book, there is John... and no one else is even close."  Gary Halbert, The Gary Halbert Letter Just One Tip Multiplied Response "Using just ONE tip John gave us increased our mail response by 32%.  This means an additional $2,000 in profit for every 1000 letters."  Chris Rabalais, New Millennium Publications Frank Kern Says: "Just before the famous StomperNet launch, everything was in doubt. We cornered John for advice, and in just a few minutes he provided such clarity that the fog melted away... and I was finally able to write the pitch that brought in over $10 million in one day.  That's twice he's helped me -- long ago, when I was broke, clueless and desperate, I somehow found John's 'Kick Ass' course... and halfway through, a calm confidence came over me.  I told my wife that everything was going to be all right, because this really made sense.  When John talks about changing your life, he's not kidding around." Frank Kern, Underachiever System $726,000 More Profit Using Just ONE Of John's Tricks! "I've used many of your secrets and techniques in my copy, and find them to be like little psychic vacuum machines that suck money out of customers wallets like magic!  For example: I added just one of your tactics to a promotion for a client, and sold $65,000 more product compared to the same promo minus that trick.  Over the next 12 months, this added up to $726,000 more profit -- a huge difference, from just ONE little tactic!  I could go on and on, but your ego is big enough as it is..."  Jeff Paul, the guy behind the mega-successful informercial "How To Make A Fortune While Sitting In Your Kitchen In Your Underwear!" "I Stalk Your Ads" "Dear John: Your strategies have made me hundreds of thousands of dollars.  I consider your copywriting to be so influential on my success, that I've literally stalked your ads and sales letters, purchased countless products and services to get on lists... solely so I could collect (and study) the sales letters that you write. This practice has been like a real-world 'Harvard  Business School' education for me. And I know dozens of millionaire business people and successful "guru's" that quietly keep an eye on you, follow all that you do, and consider you a major influence on their success."  Ben Cummings, Park Place Publishing, NY "You've Helped My Ads Get Wicked-Good" "Phenomenal content.  Of all the marketing, advertising and copywriting experts I pay attention to, John Carlton is by far the most articulate and passionate and knowledgeable (and funny).  I get more value just from your hilarious, ballsy stories alone than from the serious efforts of most other gurus.  Man, you've helped my advertising get wicked-good."  Joe Polish, Piranha Marketing Rodale Books Manager Says: "John fought hard to get us to mail his sales letter for our new book.  He ruffled so many feathers pushing us past our creative 'comfort zone' that he got himself temporarily blacklisted... until, of course, his piece not only knocked off one of our top writers, but also mailed profitably for over 4 years to millions of names."  Sindy Berner, Production Marketing Manager, Rodale Books, PA 6-Month Waiting List of Clients "You showed me -- in the 'License To Steal' toolkit -- how to take my marketing campaign over-the-top.  This immediately created such a consistent surge of new business that I had to increase my fees three times.  My income has tripled, and your techniques allowed me to develop a waiting list of clients that is 6 months long.  When I saw some of the so-called industry greats sitting in your seminar, following you around like a Big Buck during breeding season, I knew I needed to suck as much info out of you as I could.  What you teach is worth 1,000 times what you charge."  Dr. Ken Newhouse Carlton Got Me FIRED "I had a cush job at one of the world's largest ad agencies.  Then I found John's materials, and discovered the how to SELL, not just win awards.  The agency hated my new style and gave me the boot.  Which was a good thing -- my first year on my own, I'm on pace to earn FOUR TIMES my yearly salary at the agency.  Thanks, John."  Matt Marshall, freelance copywriter Pure Gold "I've written pieces that have pulled in millions of dollars.  Yet, when I sit down to write copy, I pull out my swipe file of John Carlton's stuff, and study it like my life depended on it.  He is one of the few true experts in advertising.  Pure gold."  Caleb O'Dowd, Florida "I Eat Salesmen For Lunch" "I have 20 years of experience with B2B direct response -- I eat salesmen for lunch -- so I bristled at John's suggestion that I needed to rewrite my sales letter.  Good thing I got over my rage... because listening to John allowed me to penetrate over 10% of a very competitive industry, and I'm still getting 2-3 calls a week.  Thanks for pushing me so hard." Dan Page Lorrie Morgan-Ferrero Says: "When my copywriting business was operating in the red in 2003, I bit the bullet and and invested in John's stuff. Best business decision I ever made.  Know why?  I started making money.  Lots of it.  The subled tweaks and step-by-step systems I learned from John shot conversion rates through the roof.  And I confidently raised my fees by 60% because of everything I learned from him... and my fees continue to rise."  Lorrie Morgan-Ferrero, Red-Hot Copy Success Roadmap "Thanks again for providing such a clear roadmap for success.  I'm now faced with more opportunity than I've ever dreamed of, and more money than I've ever made.  You gave me the impetus to act."  John Patten Forced Change "I came to you to learn some tricks about writing killer ads... and I got more than I expected.  The tricks are great... but the reason I'm now a fan for life is because you also forced me to change the way I look at money, people, risk, problems, and life.  You are the complete package."  Scott Palangi Quitting My Day Job "Two months ago I had little hope of making it in this business.  Now, after taking John's specific advice, I'm quitting my day job and doing this full time." April Morelock, Indiana Advice Worth $35,000 To "Little Guy" "My first letter using your advice drew in $35,000 from a list of just 10,000.  Thanks for taking the time to critique the letter of a 'little guy'."  Eric Jensen, San Diego Exact Info, Not Found Anywhere Else "This is the exact information I wanted, but couldn't find anywhere else!  You covered everything the other guru's neglect.  I'm keeping your stuff close by." Wendy Baldwin Helped Me Jump To The Next Level "I took the AWAI course, studied Abraham's stuff, and everything else... but I didn't really wake up my inner salesman and get into the mindset of a pro until I got my hands-on butt-kicking from you.  That shook me up and helped me jump to the next level.  I'll make six figures this year.  Thanks."  Tony Flores, now working with Clayton Makepeace "Turned Our Biz Around Overnight!" "This guy turned our business around literally overnight.  Just John's consulting abilities alone are worth his outrageous fee -- the fact you also get one of the best copywriters alive makes him the biggest bargain in business today.  He throws himself into every aspect of a project... so when the ad runs and the phones start ringing, you're prepared to capture every dollar."  Dr. Russell Horine, NuLife Clinics Utterly Fearless "He's earned us a fortune.  Killer copywriter, easily the most exciting and effective I've ever dealt with.  He's utterly fearless in meeting challenges and creating successful ads in one of the toughest markets in the world."  Dr. Michael O'Leary, president, OHP Golf, Inc. What Dan Kennedy Says: "John Carlton is a copywriter I would hire, and there are damn few of those.  Further, I would pay to be in a room to learn from him, and there are even fewer people on that list."  Dan Kennedy, "The No B.S. Marketing Newsletter" Earned Back Investment Fast "I lifted your format and headline ideas for my own mailing, and not only earned back all the money I paid for your material... but the resulting sales letter is still bringing in hundreds of extra bucks each month in passive additional income.  Anyone who hesitates to get your collected 'swipe files' is leaving a pile of cash on the table!"  Kevin Donlin, Detroit Studies Carlton's Copy "I study Carlton's copy like a 14 year-old boy reads Playboy.  Completely dazzled, entranced and full of desire.  I've read hundreds of books on marketing and copywriting and make my living with it... so I know how to separate the wheat from the chaff in this business.  Every time I think I've hit the nail on the head with my copy, I read one of John's letters and realize how much farther I could go.  Ouch... it hurts to say that... but it's true." Michael Jans, President of Insurance Profit Systems, Inc. What A Boardroom Founder Says: "Great copywriters are proven because consumers vote with their money.  That's why guys like John are so expensive, and so valuable.  This is seriously important information for your business.  There are only a handful of writers in John's league.  I read this book as soon as I got my hands on it." Ken Glickman, Boardroom, Inc. Million Dollar Confession "Early in my career, I had the good fortune to discover John Carlton -- and he deserves much of the credit for my success as a freelancer. I  hereby confess that many of the ideas behind the million-dollar controls I've written can be directly traced to what I learned or stole from John."  David Deutsch, world-class freelancer with controls for Boardroom, Phillips Publishing and other major league mailers It's That Good "Best course on copywriting I've ever listened to.  Put me down to buy everything you have -- just charge my card and get it all to me right away.  In fact, I like this course so much, I want to let everyone I do business with know about it, too.  It's that good."  Ron LeGrand, world-famous real estate & marketing guru What Gary Bencivenga Says: "If you enter the marketing jungle in search of riches and respect, just be sure you walk with this man at your side. John is a recognized master of the world's most effective, ultimate-street-fighter marketing techniques.  Do it right, as he shows, and for every $1 you put into your marketing machine, you can get $2, $3, even $5 or more back. Once you own such a money machine, your life will be sweeter than anything you've known."  Gary Bencivenga, Hall of Fame copywriter for Boardroom, Agora, Phillips, and Rodale. Worth 10 Times The Cost "Your stuff is making a gigantic difference in our lives right now.  A single hook I learned from you made our postcard campaign worth 10 times the cost.  A sales letter I wrote (after reading your course) boosted my wife's accounting business by $2k a month, and took my own business from zero to $2,000 per sales letter.  Things are only getting better."  Ben Settle, Utah Record Sales Week "I applied what I learned in John Carlton's course and just had a record sales week.  Just wanted to say thanks."  Kent Sayre Fantastic Results "Latest results are fantastic!  A huge bump, thanks to that one great idea you gave me.  Thanks, John."  Chris DiRe, software publisher Tripled Sales In One Month "Your course is fantastic.  I have tripled my sales in a mongh and I am only now getting started find tuning and testing." William McCreedy, Futures Trading Secrets

Howdy...

Oh, the horror those dreaded 3 words can instill in even the most stout-hearted marketer.  They literally can send your entire world crumbling.

And I'm gonna reveal those terrible 3 words in a second here.

But first... here are words that do NOT qualify as "worst":

Not Worst #1:  "Suzy from accounting embezzled all the money.  You're broke."

Not Worst #2:  "There's something wrong with the product."

Not Worst #3:  "The Website's down."

Disasters, sure.  But not even close to the worst thing you can hear.

As horrible as those examples are, savvy marketers know they can all be fixed.  Yes, they can.  It's been a primary part of my job for 20 years to help business owners fix exactly those kinds of problems.

No.  The worst, most nightmarish words you can hear as a business owner or entrepreneur, are:

"The copy failed."

Actually, the entire statement is:  "The copy failed... and no one knows what to do about it."

It's the most common reason businesses go bye-bye.  Because the copy failed.

Many of the most famous and wealthiest marketers call me (sometimes in a near-panic, late at night) because of this exact problem.

Their copy sucks, or bombed, or the copywriter flaked out... and they're now NAKED in the marketplace. 

Because no one in their operation knows what to do now.

All projects are on hold.  Nothing is getting sold.  Income stops cold.

The wolves begin to circle.

They call me, sometimes desperate for help.  Because their entire operation is stalled, chugging in place, worthless without copy that works.

And if they don't know what to do... don't know how to fix their own copy problems... they are dead in the water.  Until someone comes along to help.

Until, specifically, someone who understands copy comes along.

This is why I hosted a "Copywriting Sweatshop" last Fall.  It was a 2-day hard-core teaching event, where I literally dragged entrepreneurs and small biz owners -- kicking and screaming -- from the frigid Land of Cluelessness and Vulnerability... into the sunshine and success of finally "knowing exactly what to do with your copy".

Who came to this event?

People with Websites that weren't working.  With ads that rambled, bored readers, and didn't close the deal.  With emails that never got read.

As well as people who simply didn't believe they could ever create copy that worked.

They came to this Sweatshop, because I'd convinced them that -- in just two days -- I could teach them how to write the copy they needed.

So they would return to their businesses with a fresh fearlessness about facing down the competition, armed with the copywriting skills of the best marketers in the game.

Did I succeed?

Check out these on-site testimonials from attendees:

Of course I succeeded.

This is what I do.  This is what I've been doing for two decades now, both in workshops and through my coaching and courses.

However, this Copywriting Sweatshop model is particularly sweet.

Why?

Because... the people who come (and it's not cheap to attend) tend to be the most stubbornly-difficult to teach.

They're not lazy.  They're deeply involved in their business.  Many are actually successful already.

They're just hyper-aware of how VULNERABLE they are to disaster... because every time they need copy written, they have to hire someone else to do it.

My advice is always the same when marketers call me in a panic about copy:  "Learn to write the important stuff yourself.  It's the core of your ability to make money, and leaving it to others is asking for trouble."

Are YOU still resistant to learning how to write your own copy?

If you listened to Scott's testimonial, above... you'll notice an interesting phenomenon that Sweatshop attendees enjoyed.

Here's what happens:  During the event, I drag each attendee up on stage, put them in the Hot Seat... and dig in deep into their specific situation.

You get a lot out of this personal attention.  Answers to specific questions, focus on particular problems you have, concentrated teaching on the idiosyncratic "holes" in your copywriting bag of tricks.

However...

What you do NOT expect... is all the stunning insight you will get... while WATCHING someone else's Hot Seat.

I've been hosting Hot Seat-style seminars for 20 years now, and this phenomenon (getting amazing stuff from watching other people's grilling) doesn't surprise me at all anymore.

In fact, it's the reason so many smart and wealthy marketers flock to these interactive events.  Sure, they crave and get a lot from the personal attention.

But just as important... they get HUGE insight and flurries of ideas while watching the rest of the show.

That's why DVDs of these events fly off the shelves, whenever I offer them.

Your first choice, if you can afford it, should always be to attend any seminar or workshop I offer in person.  The experience can change you forever (as attendees will tell you).

However...

If you couldn't make it to the event... and you know in your heart you NEED the kind of shortcut education offered... then the next-best-thing is, for sure, watching the DVDs.

Here's what I've got for you:

	I hired a professional film crew to get the entire Sweatshop down on tape. They used "Hollywood" level cameras and editing equipment, and made sure the lighting and the sound quality was excellent.
	Every attendee agreed to be filmed… uncensored, unedited, and unscripted. What you see is the raw footage of the event AS IT HAPPENED. Everything that was said, all the lessons learned, all the nitty-gritty details that go into this kind of high-powered interactive event.
	The entire 2-day event has been reproduced in a package of DVDs… which you can now own.

And you do not risk a penny by checking these DVDs out.  Because I'm giving you a full 90-days to watch, study, and absorb everything in the package... and if you're not convinced (beyond a shadow of a doubt) that experiencing this teaching orgy has benefited you the way it did the attendees...

... then simply send the package back (in any condition) for a full refund.

Just to be clear:  This is an unconditional, no-strings-attached 90-day guarantee of satisfaction.

Backed by my 20-year reputation as the most trusted copywriter and copywriting teacher around.

I wouldn't offer this package, if I didn't know from long years of seeing it happen... over and over again... that watching me deconstruct, critique, explain and force attendees to "get it" can also quickly help YOU "get it".

At a deep level that really can change the way you face down your copy needs from here on out.

Who needs the jolt these DVDs offer?

	Entrepreneurs who constantly struggle with writing even simple copy (for, say, email, or short videos).
	Small business owners who (despite trying to learn how to write copy from other sources) do not feel confident they can write a sales message that works.
	Freelance copywriters who know they have huge "holes" in their experience, and need to learn fast how to apply fundamental copywriting skills to all kinds of different clients.

And...

... anyone, at any stage of success, who just knows it's time to get serious about nailing down the ONE essential part of making money that will make you invulnerable to the horrors and constant problems other marketers constantly suffer.

To get your copy of the "Copywriting Sweatshop" DVD package rush-shipped to you (Federal Express Ground in the US, priority airmail everywhere else), just click this link and complete the order process:

"Yes, John, I know it's time to get these DVDs"

Still thinking about it?

A lot of business owners spend their entire adult lives "thinking about it".  They circle the problem of getting copy written, and KNOW they should just get involved and learn from someone like me (while I'm still teaching).

But they put it off.  Dink around. 

In fact... most folks will spend amazing amounts of time doing ANYTHING else... except learning the fundamentals of writing copy that works.

That's a choice you can make.  Certainly, you'll have a lot of company.

But if you value the inside advice of the best marketers and most successful business owners... you'll stop putting this off.

As Gary Halbert once said:  "There is NO problem that a killer sales letter can't fix."

And he was right.

Let's go back to those other problems I brought up at the beginning of this letter.

Someone embezzled all the money?  C'mon.  Half the "rags to riches" stories of the top marketers you know start out with them losing everything... and yet, working from point zero, they are able to use the power of knowing "what to do" to get back on their feet, and acquire wealth and fame and success. 

I began my own career, for example, while sleeping on the couch of a friend of a friend.  No home, living out of my car, nearly dead broke. 

When you finally "get" the power of what writing copy can do, you are no longer afraid of that kind of failure.  Because you can write copy that works.  You own the skills that can create sales and generate business... and those skills can never be taken away.

Your product has some horrible flaw you just discovered?  Heck, I had a client who unknowingly sent out BLANK video tapes for six months... and, using copy I provided for them, didn't lose a single customer once the blunder was exposed.

We explained the situation (duping problem in the warehouse), made up for any disappointment with extra bonuses and goodies... and actually ended up bonding even closer to the list.

Good copywriting did that.

Your Website went down during a launch?  That's a shame... but it ain't the end of the world.  I've lost track of the top Internet marketers who have suffered email delivery disasters, complete shopping cart catastrophes, and hosting implosions that wiped out every trace of their Website.

And they brushed themselves off... sent out new email (using new servers), cobbled together fresh sites, installed "Plan B" ways to take in money... and worked it all out so hardly anyone got mad, and almost everyone understood and played along.

They did that with copy.

The truth is... everyday, smart marketers are raking in Big Bucks without whiz-bang technology, without being on the cutting edge of the Web 2.0 social network, even without understanding the simplest basics of email delivery and shopping cart logistics.

A crappy looking Website, slapped up without adequate geek help and using Stone-Age level order taking (like having customers phone someone to place their order)... will still kick the shit out of the fanciest, most tech-heavy site possible... as long as the COPY delivers the punch necessary to close the sale.

Knowing how to write copy -- killer sales copy that enthralls readers and compels them to do your bidding -- will help you overcome EVERY SINGLE OBSTACLE in your path to success.

Your email will get read and acted on.

Your videos will be devoured eagerly, and acted on.

Your landing pages will capture vast hordes of new prospects.

Your main sales pages will become cash-generating machines.

And everything you do... from auto-responders to Web conferences to giving speeches to every single instance of delivering your sales message either electronically or on printed pages... will please prospects, bring them into your world eager to participate, and fill your coffers with wealth beyond the dreams of avarice.

Learning how to write your own copy means you'll NEVER be dependent on anyone else.

If you don't understand what great copy is all about... how to write it, how to know when other people's copy is good, how to fix what's wrong with bad copy... then you may as well go to your office every day with a big red target painted on your tender belly.

Cuz you are gonna be some wolf's breakfast.

On the other hand...

... just taking a LITTLE time to allow my proven teaching methods to sink in... can change your life.

If you haven't checked out the mob of testimonials people have given me over the years, you need to do that now.

There area plenty of top marketers giving me kudo's, sure.

But there are even more "regular people"... folks just like you, entrepreneurs and small biz owners who finally decided they'd take a shot at learning what copywriting can do for them...

... and, stunned by what happened, wrote back to me with stirring tales of fresh success and new wealth.

Here's one that just came in from Rhonda Ryder, from the last Sweatshop:

"The copywriting techniques I learned at John's Copywriting Sweatshop increased the effectiveness of my sales letters almost immediately.  What I learned about how to work with clients was worth the price of admission in itself.  I'm now booked one month in advance and actually work less and get paid more.  I don't have to advertise because all my business is through word of mouth.  Attending John's event was one of the best things I've ever done for my career.  Thanks, John."  Rhonda Ryder, Help Me Rhonda Marketing

And...

...that's enough for now.

YOU know, in your heart, if it's time (or even past time) to get serious about getting your copywriting chops solidified. 

These DVDs are available to watch, without risk (because of that hyper-generous 90-day guarantee).

People who have been following my stuff for years know that I make these opportunities available only for short periods of time...

... and then take them away.  You cannot take it for granted that this offer will be here later.  (I am, in fact, notorious for "hiding" materials for years at a time even from my closest insiders.  I do this because -- first -- I'm too lazy to keep reminding people these opportunities even exist... and, second... I don't want to have too many offers "out there" at any one time.)

You need to get moving, anyway.

Here is your chance to experience an event that people paid $5,000 just to attend a few short months ago... for a fraction of that fee.

And, if you decide (within 90 days) the DVDs aren't doing anything for you, you can simply return them (in any shape) for a fast refund.

No pressure. 

But you do have to act.  This is one of those crossroads you hear other marketers talk about... where you have a choice that may determine how the rest of your days play out.

Are you gonna continue to be at the mercy of people who understand copywriting in ways you do not?

Or are you finally ready to take control... and see how I taught a roomful of other entrepreneurs and small biz owners how to make those necessary skills their own?

Here's that link again:

"Okay, John, stop badgering me!  I'm ordering now!"

Every once in a while, an opportunity crosses your path like this.

Most people ignore it, and are content to allow their lives continue on without change.

Those who decide that "today, things change", take the plunge happily.

You're going to be happily surprised at the price of this package. 

I'll see you again, after you hit the link.

Stay frosty,