Here's the insider secret the expensive big ad agencies don't want you to discover...

"How To Create Your First Damn Good Ad... In Just 9 Minutes."

You don't even have to actually write it.  This is a tested and proven shortcut (developed by one of the highest-paid and most sought-after veteran copywriters in the biz) that is working right now for other people to bring in proven profits.

It's fast, it's simple, it's easy... and you're about to discover how to do it yourself.  For free.

From:  John Carlton
            "The Most Ripped-Off Copywriter Online"

Howdy...

You can time this if you want.  Nine minutes is all you need.

For many years now, I've been teaching people with absolutely zero advertising experience (not to mention a fear of trying to write anything) how to create their very first ad that actually works. 

In just minutes, you too can now be "armed to the teeth" with a damn good ad that brings in sales, and turns looky-loo's into paying customers.

It's not rocket science.  But there are a few simple secrets to discover first.

Once you know the secrets, everything else is just ridiculously easy.

Let's get started, shall we?

Start your watch:

Here's what you do:  Imagine you're sitting at a bar, or a lunch counter, minding your own business.

Someone sits down next to you.  The bartender (or waitress) says "Hi, Mr. Hardy.  Gee, you look a little down today."

And Mr. Hardy replies:  "Yes, I am down.  You see, I..."  And he goes on to describe the exact problem that what you offer... fixes.

Now... what do you say to Mr. Hardy?

What you would say to him... to inform him that you have something he probably wants, and how to get it... is precisely what goes into your first good ad.

I call this the "I'm sorry to interrupt" method of finding your best sales pitch, fast.

You just take what you would SAY to a potential customer... and translate it into copy.  It may even be easier if you record what you would say, and then have it transcribed.

Then, simply take that transcription, and fix up the language so it reads well.

What you will have... is an honest-to-God sales pitch, turned into a written ad.

This makes total sense to anyone with a drop of salesman's blood in them.  For the rest of us, a little more explanation is necessary.

So let me break it down for you:

First, you might actually say "I'm sorry to interrupt" but I couldn't help overhearing what you just said.  And I may have the answer to your problem."

And he would say: "Really?"  He is not, at this point, convinced you DO have the answer.  Nor does he trust you yet.

What you say next is vitally important.  You must give him a reason to listen to what you have to say... and never give him a reason to turn away and leave.

Let me give a complete example of how this might play out.  It doesn't matter what your product or service is, either.  Just change this example to fit your specific situation.

Let's say Mr. Hardy said:  "Yes, I am down today.  You see, I have an online business... and while I'm getting plenty of hits, I'm not selling anything."

It turns out you sell an ebook that reveals the secrets of turning hits into sales.  In fact, you know how to double the number of sales most online marketers get.  And you know how to do it fast.  (Maybe because most marketers don't do even the simplest things to get and hold their prospect's attention... and you know the easy ways to do exactly that, which immediately increases sales.)  (This is, by the way, a very real problem for most businesses.)

So... you simply turn his statement around, and combine it with what you offer.  This gives you a very good headline for your ad:

"How To Quickly Double The Number Of Sales You Make Online."

Are you with me?  He said his problem was not getting enough sales from hits.  You know a way to actually double the number of sales for most online businesses.  That's what you do.  That's the biggest benefit you can offer him.

So that's what you put in your headline.  Your biggest benefit, aimed at his biggest problem.

Another example:  If you give accountants "insider" help on tax law that gives them an advantage over other accountants, your headline might be:

"How To Quickly Get More High-Paying Accounting Clients
By Getting The Scoop On New Tax Law Before Anyone Else."

Or, if you sell better-quality horse saddles for less, your headline might be:

"How To Get A Better Saddle, For Less."

This headline tactic is called the "How To" shortcut... because you promise your reader how to do something.  To complete the shortcut, try to fit in some aspect of your business or service that is:

• Fast...
  
  
• Simple...
  
  
• Easy...
  
  
• And/or a great bargain.

These are the general things people look for when they're spending money.

This headline shortcut is a staple in every top ad writer's bag of tricks.  And now you know what it is.

Very simple.

Next:  You start your sales pitch.  In your ad, this will be the opening paragraph of your copy.

What you do here... is to introduce yourself (quickly)... and re-state the problem, with your solution.  We call this "staying in the Focus Zone of your prospect's attention."

For example:  "My name is Joe Black.  I'm sorry to interrupt... but if you would like an easy, fast way to increase your sales... I know exactly how to do it."

When writing your ad, you would take out the "I'm sorry to interrupt..., of course.  Take out everything that you say, during a real conversation, that you don't normally put into an email to a friend.

Next:  You begin to establish your credibility.  This is important, because Mr. Hardy still doesn't know you from Adam, and has no reason to believe what you say.

So:  "This is something I do extremely well.  And I have been doing it for two years now, online.  I started out with horrible results, just like you.  Then, I discovered how to double the number of hits who became customers.  Then, I doubled it again.

"This took just a few days, once I put the right elements in place.  The result:  My sales shot up.  I went from earning less than a grand a month, to earning over five grand a week."

Are you with me?  Though this example probably isn't your actual business, you can easily trade your specifics for what I'm writing here.

The key is "specifics".  If you're an accountant with inside info on tax law, talk about what that means to other accountants.  If you sell better-quality horse saddles for less than the competition, talk about what that means to horse owners.  And so on.

What you're establishing is that you know what you're talking about... and you know what it's like to NOT have the answer, because you had to struggle at first, too.  This is simple "bonding" -- letting the reader know that you're not better than he is, and you don't have advantages he doesn't have.

Let's continue.  Your credibility is important to establish immediately, so you begin to cut through the natural skepticism of your prospect.

But you must always keep everything you say connected with him.  Don't brag, and don't show off.  Imagine how that actual conversation might go -- you don't want to make him sorry he's talking to you.  You want him to stay interested in what you have to offer.

So, bring it back to him again:  "I've also helped 3,187 other people, with business problems just like yours, to do the same thing, with their online businesses.  This includes ABC, Inc, and XYZ company."

Yes, this is name dropping.  Let him know you've helped others... and you're not making this up.

In that bar conversation, it would be perfect if someone stopped by who recognized you, and said "Hi Joe.  Great to see you.  Thanks again for helping me with my Website -- sales are now over five times what they were last month."

These are called "testimonials."  If you have people who will say nice things about you, this is the point to put those testimonials into your ad.

Next -- and we're almost finished here -- you simply fill in the details of what you do... but ONLY in terms of how it affects your prospect.

In other words, you do NOT get bogged down with endless details of the software you use, or the size of your computer, or how many people work for you, or anything like that.

No.  What you do... is "tease" him with general ideas of how he will benefit.

Like:  "Here's what I do, Mr. Hardy -- I uncover the 'leaks' in your Money Funnel -- the "pipeline" you push people through at your site -- and show you how to instantly plug those leaks.  That means more people stay around to hear what you have to say, and absorb your sales message.  And that means more sales."

And: "I also quickly uncover the mistakes you're now making that -- like most struggling businesses -- are interfering with completing the sales process.  Just removing these roadblocks will increase sales another 50%, overnight."

And so on.  (For accountants it might be: "I show you how to learn about new deductions and new rules for filing tax returns before most other accountants learn them.  This gives you a huge advantage over your competition, and makes it easier to attract new clients."  For saddles:  "I specialize only in the best quality saddles from South America, because I have family connections down there.  This keeps my overhead low, so I can offer saddles for half the price my competition does, which saves you a ton of money.")

Next:  You describe what you have.  More specifically, you explain how you have "packaged" the wonderful things you offer.  It may be an ebook, a course consisting of DVDs, or maybe you have a real store where your prospect can visit.

Just lay it out there:  "I've put all this information into a simple ebook that you can check out right now, if you like."

And how much it costs:  "This ebook is just $19."

Now, apply a little honest salesmanship.  Take away all risk with a good guarantee.  If you really have a good product, don't balk at your guarantee.  You will murder your bottom line without a guarantee -- especially if you're selling online... because you're asking your prospect to take a risk with his money.  Most won't do it.

Reverse that risk.  YOU take all the risk:  "Mr. Hardy, you don't risk a penny by trying it out.  Take six months to decide.  If you're not happy, you can get a fast refund, with no questions asked, just by returning it to me.  No questions asked."

Finally:  Tell him what to do next.  Be exact:  "To get your copy, just fill out the order page here and follow the three simple directions..."

Lastly:  Add a free bonus, just to 'sweeten' the deal.  Something that boosts the value of what you offer.  It can be a coupon worth money, or a free report revealing even more information you know Mr. Hardy is interested in, or whatever.

Now, make triple sure your order process is working.  If you're using an online ordering service like PayPal or Clickbank, actually go through the buying process yourself to make sure all links are working.

If you have a phone number you want people to call, make sure it's being answered properly by your staff, or by the company you've hired to take your calls.

If you're asking people to come by your store, make sure you tell them exactly how to get there, what your hours are, and where to park.

Just like you would tell someone in person.

And you're done.  There is NOTHING else you need to put into your ad.  Do not burden your Web page with links to anything but your order page.  Do not try to sell other stuff -- the best way to get a good ad working is to have ONE thing to sell.

You can sell your prospect other stuff after you've made that critical first sale.

Check your watch:  Nine minutes.  That's all it took you (unless you read really, really slow) to learn this secret.

And once you imagine your own scenario at the bar, with your own "Mr. Hardy"... your entire conversation should take just nine minutes to go through.

At this stage of your career as an ad writer, you should NOT try for anything more complex.  Your ad should be the equivalent of a simple, straightforward...

9 Minute Conversation.

A brief but very focused conversation... about who you are, how you can help, what you have, and how he can get it without risk.

Simple.  Fast.  And easy.

Here's how the ad example I just broke down might look:

Are you getting lots of hits... but not converting them into sales? "How To Quickly Double The Number Of Sales You Make Online." Dear Friend, My name is Joe Black.  And if you would like to discover an easy, fast way to at least DOUBLE the number of sales you're getting right now with your Web site... I can show you exactly how to do it. This is something I do extremely well.  And I have been doing it for two years now, online.  I started out with horrible results, just like you.  Then, I discovered how to double the number of hits to my site who became customers. Then, I doubled it again. This took just a few days, once I put the right elements in place.  The result: My sales shot up.  I went from earning less than a grand a month, to earning over five grand a week. I've also helped 3,187 other people to do the same thing, with their online businesses.  This includes ABC, Inc, and XYZ company -- both are respected corporations who sell both online and from their stores in New York.  And both companies DOUBLED their online sales within a month of following my simple advice. "Thanks again for helping me with my Website -- sales are now over five times what they were last month." Suzy Smith, Chicago Here's what I do:  I uncover the 'leaks' in your Money Funnel, and show you how to instantly plug them.  That means more people stay around to hear what you have to say, and absorb your sales message.  And that means more sales. I also quickly uncover the mistakes you're now making that -- like most struggling businesses -- are interfering with completing the sales process.  Just removing these roadblocks will increase sales another 50%, overnight. Even more important... I can show you how to increase the "magnetic power" of your sales message to the point that -- overnight -- you can see double, triple and even quadruple the results you used to get. I've put all this information into a simple ebook that you can check out right now, if you like.  The cost is just $19. You don't risk a penny by doing this.  Take six months to decide.  If you're not happy, you can get a fast refund, with no questions asked, just by returning the ebook to me.  No questions asked. To order, just click here, fill out the order page and follow the three simple directions. You are literally seconds away from having this amazing ebook in your hands.  And you can see for yourself what all the fuss is about. Thanks. Joe Black P.S.  If you order right now, I will also send you a free audio report on how to instantly increase the amount of traffic you drive to your site.  So the numbers of raw hits you receive gets a dramatic boost... just as you've discovered the simple secrets of converting those hits into sales. Result:  Even more profit than you ever dreamed possible. Check out this ebook now, while you're thinking about it.

And that's pretty much all there is writing a damn good ad.

However...

There Is A
Bad Side To All This.

You see... while "good" ads like this will help you make sales... your overall results from a good ad like this will be in what I call the "heartbreak" category.

That's because there are only 3 kinds of ads:

1. Bad ads, which is what most businesses run.  A bad ad that doesn't get your sales message clearly presented to the right audience can bankrupt you, fast.
   
   
2. Then, there are good ads... which I just showed you how to write.  These are decent enough to connect with the easiest potential customers in your market... but not great enough to convince the bulk of your target market to buy.  You get "heartbreak" results... because you know that, for every dollar you make... you're leaving five, ten, twenty or a hundred other bucks on the table.  Because your ad was only "good".
   
   
3. Finally... there are world-class ads.  These are the kind written by the best copywriters in the business -- crammed with advanced sales tactics that make your product irresistible... hidden psychological selling techniques that force people to buy... and the amazing power of classic salesmanship secrets that create stampedes of buyers begging you to take their money.

There's such a huge gap between "heartbreak" results... and world-class wealth type results... because the secrets behind the best ads are, basically, very simple.

When you know the secrets, you can put them to use immediately.  Without hassle.  And the rewards begin to pile up immediately.

You can kick up the profit-generating power of your ad very easily, just by applying the secrets found in great copywriter's bag of tricks.

Sometimes, all it takes is one word change in the headline.

"Your headline suggestion for one of my web sites boosted sales by 70%!  This equals an extra $3,000 every month... from one simple change.Thanks."  Terry Dean, Internet Marketing Coach, New Castle, IN

Or... sometimes all it takes is finding that hidden "hook" in your business that draws in paying customers like crazy.

"You know that new 'hook' you insisted I try in my sales pitch?  It tripled response!  This translates into several hundred thousand dollars in sales over the coming year.  You are on my Christmas gift list for life, dude."  Lisa Wagner, California

Or making a few alterations in the way you phrase what you offer.

"After reading your course, I edited my control mailing piece using your 'Action Verbs'.  This killer strategy ALONE allowed me to buy a new car (for cash) after the first mailing!"  Dr. G.E. Nielsen, Wisconsin

Or discovering the right way to price your product (something almost unknown outside the "Millionaire Marketers" club).

"Amazing!  My web site conversion rate has nearly doubled, just from what you've taught me.  And guess what?  Also following your advice, I tested a much higher price... and the conversion rate was not affected at all.  That's free money without any extra work!  You were right, John."  Michael Norman, UK

Or using a single tactic borrowed from a master copywriter's "bag of tricks".

"John's input on my website increased my flow of sales leads by 50%.  Also, his advice to trash my sales letter and start fresh (with very specific instructions on how to do it) DOUBLED my sales conversion rate!  Those numbers add up... I tripled the throughput of my sales process, while my costs stayed about the same."  Perry Marshall, Perry S. Marshall & Associates

This is what the best -- and richest -- marketers do.  They do whatever is necessary to discover the simple ways that other wealthy marketers have boosted response... and then they do the same thing.

The little-known tactics and secrets of the advertising geniuses seem almost "too good to be true" when you finally uncover them.

They seem too simple.  Too easy to be so amazingly effective.

And maybe that's why they remain secrets, hidden from 99% of the marketers out there trying like crazy to make their advertising work.  I don't worry about this too much -- I offer to reveal what I know works (from testing and decades of proven results)...

And you either allow me to transform your business...

Or you continue doing what you've been doing.  And ignore what I tell you.

Most business refuse to believe that such simple, easy-to-use secrets can create such breakthrough wealth-generating results.

And that's fine.

I still have a line literally circling the globe of smart marketers who are eager to find out what I know about creating simple ads that bring in the big bucks.

And -- as you have seen -- I have filing cabinets bursting with testimonials from people just like you... whose lives were suddenly and dramatically changed forever.  Just because they set aside their natural skepticism long enough to check this out for themselves.

Now -- would you like to discover the easy, fast and simple shortcuts behind the most profitable ads, both online and offline?

There are two parts to doing this right:

1. You must find the right source of information -- someone with a proven track record on the "inside" of marketing, who is respected, with a solid reputation of getting the job done.  And...
   
   
2. You need someone with deep experience who will critique your efforts, and give you the necessary advice to make your marketing a smooth operation that starts working fast.

The worst thing you can do is to attempt to reinvent the wheel... which is exactly what most rookie marketers end up doing.

That's an insane waste of time and energy.  There are proven, tested, and classic ways to make your advertising kick some serious butt.  Many of these tactics are as old as civilization, and others are cutting-edge techniques tailored for online businesses... but ALL have been proven to work.

You don't know them yet, because your competition doesn't want you to know them.  The top marketers are reluctant to share this information, because it's their ticket to wealth and fame and massive "automatic" success.

And so these tested, proven tactics remain mostly secret.

So what?  You've stumbled onto this site, and now it's your turn to discover what the best in the biz know and use and rely on for their continued mega-profits.

Here's what you need to do right now:  First, if you haven't yet finished reading about all the goodies you get in the Big Package back at www.marketingrebel.com, hop back over there and feast on what's offered there.

Second, no matter what else you do, bookmark my blog www.john-carlton.com in your browser -- there are years worth of archives there crammed with hard-core sales-increasing advice and specific tactics... all FREE.

Getting wired into the red-hot core of the marketing world will pay off almost overnight for you. 

And life gets VERY exciting, once you start putting these proven secrets of killer salesmanship to work in your business.

In the meantime, I sincerely hope you start taking every step available to make your dreams come true.

Stay frosty.